1: Consistency = Confident Consumers
Social Media is about content and what you post online directly affects how current and potential customers view your business. Running in a state of "constantly busy" most businesses just snap a quick picture of their morning coffee or a lonely product on the shelf. Little thought is put into the quality of the photography and tying it all together to create a brand. It's even been shown that marketing and promoting your business with low-quality photography can actually hurt your business resulting in lower customer opinions of your business and driving them into the doors of your competition.
2: Your business looks polished.
This is where commercial photography comes in. Compelling and creative images can draw in new customers by increasing awareness about your business, creating instant word-of-mouth marketing through social sharing, and solidifying brand loyalty.
Professional photographs of your retail space, products, and services, can make your business look as important and professional as it deserves. You've worked hard to get your business where it is today... don't sell it short when promoting it.
#3: You're always prepared.
It's such a nice feeling to know you have a portfolio of professional images to use whenever the need arises... whether it's daily social media posting to consistently engage with your audience, or flyers for last-minute event. Being prepared with the tools you need will make your job as a small business owner just a little easier.... one less thing to worry about! Almost every small business can benefit from modern, editorial and commercial photography.